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A great website isn’t so great if no one visits it. This is why this first report is dedicated to getting found online, in which we’ll cover various search engine optimization (SEO) that will help boost awareness of your site, and subsequently your products or services.

Inbound Links

Every website has the goal of reaching the #1 position in search, but because there is only one top spot per keyword phrase, not every website can make it.

Off-page SEO is about building inbound links, or getting other quality websites to link back to you. The more inbound links from other credible sites you have, the more authoritative your site must be, then the higher your website will rank. Link building, when done correctly, it is not easy since adding links to other websites is sometimes out of your control. That is why inbound links have to be earned.

  • Create high quality, educational or entertaining content
  • Submit your website to online directories
  • Write guest posts for other blogs
  • Research opportunities with other websites
  • Don’t bribe or buy links

On-Page SEO

While off-page search engine optimization is hugely important, we can’t forget about on page. This is by placing your most important keywords within the content of your website. These on page items include headings, sub-headings, body content, image tags and hyperlinks.

It is however common that businesses will do too little on page optimization, or in the reverse, to much which is called ‘keyword stuffing’. Don’t go overboard.

  • Pick a primary keyword for each page
  • Place your primary keywords in your headings and sub headings
  • Include the keyword in some of your body content
  • Include keywords in the filename of images or use them in the ALT tag
  • Include keywords in the page URL
  • Write for humans first, search engines second.

META Tags

A meta tag is a line of code that is contained in the background of a page that search engines read to learn more about what a page is about.

Search engines also use meta tags (titles and descriptions) to populate their listings and communicate to searchers what your site is about.

  • Title tag
  • Meta Description tag

XML Sitemap

Simple a .xml file that contains a listing of all your pages and when they were updated. It helps search engine crawlers find and index your site more efficiently.

Creating one is easy, you can find generators online that will create the .xml file for you. Once you have it simply upload to the main directory of your website.

301 Redirects

If you move a page on your website, a 301 permanent redirect is needed to help search engines locate your most up to date page and sending your traffic to the new URL. If you do not do this you will lose any status the old page once had.

If you need help with your website contact us on 02 8011 3737 or email hello@chevrontechnologies.com.au and setup a time to connect you with technology today. We are your local Website Design business in the Campbelltown & Macarthur region.

Before we perform a single task, our experts complete a backup of your website to ensure that it’s fully protected and can be restored

WordPress Development

Get your websites back-end sorted right. Select from any of the categories below. Each bullet represents one credit. Click here for the full catalogue of services.

Including:

  • Enable logs and/or WordPress debug mode to diagnose the issue.
  • Attempt to resolve the issue if the website or logs reveal a plugin or widget related error.

Install, activate or update a Plugin

  • Install and activate one custom plugin, purchased plugin or plugin from the WordPress catalog
  • Update any number of installed plugin(s) to the current live release using WordPress Dashboard

>> You must specify which plugin(s) to update.

  • Manually update one plugin

>> Example: A specific version provided to us by uploading it to the hosting account

>> If none are specified, we will update the currently active theme

  • Manually update one theme

>> Example: A specific version provided to us by uploading it to the hosting account

Troubleshoot and fix WordPress plugin issues

  • Enable logs and/or WordPress debug mode to diagnose the issue
  • Attempt to resolve the issue if the website or logs reveal a plugin related error

Config file changes

  • Enable a specified PHP module installed on the Hosting
  • Modify the value of a PHP setting
  • Enable or disable debug mode
  • Disable Cache
  • Remove the FTP prompt when installing or updating a plugin
  • Update database connection information in WordPress configuration
  • Reconnect a WordPress database and files

Unable to log in to WordPress

Troubleshoot and fix WordPress image issues

Troubleshoot and fix 404 error, broken links, or redirect issues

Troubleshoot and fix WordPress core file errors

Troubleshoot and fix a WordPress White Screen of Death

Troubleshoot and fix a WordPress internal server error

Troubleshoot and fix a contact form issue

Theme Maintenance

Tasks include making sure your website looks professional. Select from any of the below items. Each one represents 1 monthly credit. Click here for the full catalogue of services.

Install, change or update a theme

  • Install and activate one custom theme, purchased theme or theme from the WordPress store
  • Update any number of installed themes to the current live release of theme using WordPress Dashboard

>> If none are specified, we will update the currently active theme

  • Manually update one theme

>> Example: A specific version provided to us by uploading it to the hosting account

Troubleshoot and fix theme errors

  • Enable logs and/or WordPress debug mode to diagnose the issue
  • Attempt to resolve the issue if the website or logs reveal a theme related error

Create and activate a child theme

  • Create and activate a child theme

Customise a theme

  • Modify one of the following for a theme:

>> Header

>> Sidebar

>> CSS

>> Background

>> Menu

>> (Each modification along with one revision will consume 1 credit.)