How to optimise your landing pages

Landing pages appear after an online ad, email link, search result or specific promotional URL. It’s the first chance you have to convince a motivated user to pursue the purchase process.

Why you should optimise your landing pages

  • Enhance customer’s experience
  • Build Trust
  • Maximise campaign Return on Investment
  • Increase your conversion rates
  • Improve your site’s usability

Chevron Technologies Website Support, Design and Development

16 steps to optimise your landing page

  1. Know your visitors
  2. Present a clear value proposition
  3. Post relevant and persuasive content
  4. Deliver a consistent message
  5. Provide clear call to action
  6. Balance you content and images
  7. Create a user friendly layout
  8. Use emotional triggers
  9. Remove distractions
  10. Don’t ask for too much information
  11. Build trust
  12. Respect privacy
  13. Use testimonials
  14. Keep it simple
  15. Test every component of your landing page
  16. Ensure less loading time

Top 5 landing page mistakes

  1. Bad headline
  2. Using main homepage as landing page
  3. Disconnect between ad and landing page
  4. Poorly design form
  5. Call to action below the fold

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