Landing pages appear after an online ad, email link, search result or specific promotional URL. It’s the first chance you have to convince a motivated user to pursue the purchase process.

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Why you should optimise your landing pages

• Enhance customer’s experience
• Build Trust
• Maximise campaign Return on Investment
• Increase your conversion rates
• Improve your site’s usability

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16 steps to optimise your landing page

1. Know your visitors
2. Present a clear value proposition
3. Post relevant and persuasive content
4. Deliver a consistent message
5. Provide clear call to action
6. Balance you content and images
7. Create a user friendly layout
8. Use emotional triggers
9. Remove distractions
10. Don’t ask for too much information
11. Build trust
12. Respect privacy
13. Use testimonials
14. Keep it simple
15. Test every component of your landing page
16. Ensure less loading time

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Top 5 landing page mistakes

1. Bad headline
2. Using main homepage as landing page
3. Disconnect between ad and landing page
4. Poorly design form
5. Call to action below the fold