Landing pages appear after an online ad, email link, search result or specific promotional URL. It’s the first chance you have to convince a motivated user to pursue the purchase process. Why you should optimise your landing pages Enhance customer’s...
One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to...
The Contact Page on any website is likely to get the most traffic. No matter where people come to your site from, they are very likely to be on the lookout for a way to get in touch with you. They might want a phone number, an address, an email, or even where they can...
What are featured snippets? A featured snippet is the box that appears at the top of the search result page that provides information to succinctly and accurately answer your query and cites a website. Why are featured snippets important? A featured snippet is...
When your website experiences a 502 Bad Gateway Error, it can be like solving a mystery. You don’t know what exactly happened or why — all you know is that something’s wrong and you need to fix it. What causes a 502 bad gateway error? To guide you...
https://blog.hubspot.com/marketing/keywords For a long time, digital marketers organized their entire content calendar around specific keywords. They’d work with their teams to brainstorm core keywords relevant to their products or services, as well as all the...
