SEO (Search Engine Optimization) is one of the most important aspects of building a website. Having the ability to track keywords, set custom titles and meta descriptions, along with optimizing content is critical for SERPs. For those who have eCommerce websites, taking steps to optimize your product pages and add product schema markup is also an important aspect of SEO. In this post, we will discuss our top 6 WooCommerce SEO plugins so you can make an informed decision about which one to use on your website. Let’s get started.
What is a WooCommerce SEO Plugin?
A WooCommerce SEO plugin is essential for a high-ranking WooCommerce site. It is a piece of software installed on your WordPress site that will allow you to add SEO page titles, keywords, and meta descriptions to your posts, pages, and products. SEO plugins assist website owners in getting their site more visible to search engines, and can help boost rankings in search results.
All of the plugins on our list offer WooCommerce support with their free offerings, but there are a few that offer more features for WooCommerce with their paid versions. Let’s take a look at our top 6, list the features that are offered, and discuss pricing for each.
The 6 Best WooCommerce SEO Plugins
1. Rank Math
Rank Math is one of the most popular WooCommerce SEO plugins for WordPress on the market today, and with good reason (see our review here). It encompasses all the features you would expect from an SEO plugin, but it goes even further by adding support for WooCommerce. In fact, it offers a WooCommerce SEO module add-on that pays particular attention to Woo products by optimizing your WooCommerce product pages for search engines. Not only does it add the required metadata, but it also adds product schema which helps your site get more attention in the SERPs.
If you are a Divi user, Rank Math is even better suited for you. With Divi’s integration with Rank Math, you get the added bonus of being able to configure your keywords, meta data, and other SEO goodies in the Visual Builder with the help of Rank Math’s Divi SEO add-on. You no longer have to bounce from the front end to the back end to set up your SEO. Rank Math provides a handy modal pop-up so you can take care of all of the SEO necessities while you design your page. Check out our detailed tutorial on how to use Rank Math in Divi.
The great thing about Rank Math is their WooCommerce specific settings, which are available in both the free and paid versions. You can do things like remove the category base in your products, which shortens your URL for improved search results. Additionally, you can remove that pesky schema markup on your shop archive pages. Google recommends that you not use any other schema type on your shop pages, so this will also improve your odds of better Google rankings.
Key Features for Rank Math:
Divi integration
WooCommerce specific settings
Content AI (content suggestions)
Google Analytics integration
Optimize unlmited keywords
Google Search Console integration
XML sitemap generation
Google keyword ranking
Advanced SEO analysis tool
Single post/product SEO reports
404 monitor
With the pro version, you’ll get additional features such as Google Analytics 4 integration, keyword rank tracker, the ability to track up to 500 keywords (with the Pro license), a highly advanced schema generator, white-labeled email reports, Google Trends integration, local SEO, automated image SEO, and much more.
Rank Math is for you if…
You are a Divi user who primarily uses the Visual Builder
WooCommerce specific SEO settings are necessary
You want to view reporting on individual posts, products, or pages
You want a schema markup specifically for store items
Rank Math pricing: Free for Basic | $59 for Pro License | $199 for Business License | $499 for Agency License | Learn more about Rank Math
2. Yoast SEO/Yoast WooCommerce SEO
Yoast SEO is one of the most recognizable names when it comes to WordPress SEO plugins. There are many tools in Yoast that allow you to configure nearly every aspect of your SEO including adding a focus keyphrase, custom SEO titles for your posts and pages, as well as meta descriptions. Additionally, Yoast has a handy configuration wizard that takes the guesswork out of setting your site up for SEO success.
Key Features for Yoast SEO:
Front-end SEO inspector
WordProof integration
REST API
Keyword data via SEMRush
Schema controls
Internal linking blocks
FAQ block
Function words check
Image alt attributes check
Readability analysis
Mobile previews
Keyphase density
The Yoast WooCommerce SEO plugin adds to the many great features of the standard SEO plugin by ensuring your products stand out in search results. With Yoast WooCommerce SEO, you’ll get product specific SEO content analysis along with handy training videos to help you make the most of your ecommerce website. Additionally, you’ll receive automatic best practice technical SEO for your online shop.
Yoast SEO is for you if…
You want to monitor your readability and SEO scores in real time while writing content
Monitoring keyword density matters
You want the ability to preview desktop and mobile views of your meta descriptions
You need in-depth training materials at your disposal
Yoast SEO pricing: Free for Yoast SEO | $79/yr Yoast SEO WooCommerce plugin | $145/yr Yoast SEO WooCommerce/Yoast SEO Premium Bundle | Learn more about Yoast SEO.
3. All in One SEO
The All in One SEO plugin is the original SEO plugin for WordPress. Like the first two entries on our list, it is offered in both free and pro versions. The free version of the plugin has plenty of features to assist you in setting your site up for success. SEO can be configured for posts, pages, and WooCommerce, which makes it a good all around SEO plugin.
Key Features for All in One SEO:
SEO audit checklst
Smart SEO schema markup
Advanced SEO modules
SEO sitemap suite
Google AMP SEO
WooCommerce SEO
SEO content analysis tool
Social media integration
Easy Google Search Console integration
Google News SEO
TruSEO on-page analysis
After the inital setup, you’ll be able to access the dashboard where you’ll have access to your SEO site score which contains important issues, recommended improvements, and good results for you to browse. You’ll also have access to All in One SEO’s complete site audit checklist, which will assist you in making changes to your site’s SEO settings.
For more advanced features, you’ll want to sign up for a pro license. Features such as taxonomy optimization, video & news sitemaps, local SEO, image SEO, and advanced WooCommerce SEO are all possible. With All in One SEO pro, you have the ability to write meta titles and descriptions for product categories, pages, tags, and more. Doing this gives you a better shot at ranking higher in Google’s shopping platform.
All in One SEO is for you if…
You want an easy-to-follow checklist to assist in SEO setup
Advanced SEO modules are your thing
You need smart sitemaps
Local SEO is important for your business
You want to automatically generate custom product titles and meta
All in One SEO pricing: Free | $49.60/yr for Basic | $99.60/yr for Plus | $199.60/yr for Pro | $299.60/yr for Elite | Learn more about All in One SEO.
4. SEO Press
One of the more basic options on our list, SEO Press is still packed full of features for your ecommerce website. With it’s easy-to-follow setup wizard, you’ll have your site optimized and indexed in under a few minutes. If you are making a switch from another SEO plugin, this one will take the guesswork out of setup for you by importing settings from your previously installed SEO plugin (if you had one).
For WooCommerce users, SEO Press generates a XML product sitemap plus images. This helps Google and other search engines to index your product pages, increasing the chances of them being seen. Plus, you get product rich snippets in Google search results that will aid in higher conversions. These can be generated automatically, or manually if you prefer to do the work yourself. SEO Press also offers Google Analytics enhanced ecommerce integration that tracks purchases, cart additions, and cart removals. Having the ability to track product related events enables you to tweak your SEO strategy when needed.
Key Features for SEO Press:
Easy to setup
Google Analytics enhanced ecommerce integration
Social media optimzations
XML and HTML sitemaps
Google Analytics/Matomo tracking
Intuitve dashboard
Content analysis with unlimited keywords
As with other plugins on our list, you can set metadata for post, pages, and products. Additionally, you can also optimize product images, and set up social sharing options for your products. You can set titles & meta data, general XML sitemaps, integrate social networks, and set up Google Analytics right in the dashboard. Additionally, SEO Press offers integrations with third party developers such as Divi, HubSpot, TranslatePress, BuddyPress, Easy Digital Downloads, and more.
The pro version of SEO Press offers some added benefits such as a redirect manager, broken link detector, breadcrumbs, a white label tool, as well as 4 Gutenberg blocks including FAQ, how-to, local business, and breadcrumbs.
SEO Press is for you if…
Want an affordable solution for premium SEO features
You need Gutenberg blocks integration
You want analytics reports right in the WordPress dashbaord
Integrations with third party software is important
SEO Press pricing: Free | $49.99/yr for Pro | Learn more about SEO Press.
5. Squirrly SEO
The next plugin on our list is a great option for SEO beginners who need a bit more assistance to get their site ready for search engines. Squirrly SEO has an extensive dashboard that will walk you through the process step by step in an easy-to-follow interface. If you prefer to handle things yourself, there is an SEO expert option too, which will allow you ultimate control over your settings.
The dashboard comes standard with a one page setup, keyword research tool, a live assistant, SEO audit, and more. There are quite a few amazing features that come standard with the free plugin, so if you are an individual or business owner who needs SEO for their ecommerce site, the free version of Squirrly SEO is all you’ll ever need.
Key Features for Squirrly SEO:
WooCommerce specific product schema & settings
Keyword research tool
SEO live assistant
SEO audit
Extensive dashboard
Focus pages
SEO automation
A great feature specific to WooCommerce users is the ability to assign a custom product schema markup.
Lastly, Squirrly SEO integrates with Divi’s Visual Builder. This is a great feature if you want to configure your SEO on the front end while you design your site.
Squirrly SEO is for you if…
Want a fast and easy setup
You want to be able to configure SEO on the front end
You enjoy a easy-to-follow interface
Want a beginner-friendly option for SEO
You want a keyword generator right in the WordPress dashboard
Squirrly SEO pricing: Free | $71.99/mo for Business | $75.99/mo for Agency | Learn more about Squirrly SEO.
6. Schema & Structured Data for WP & AMP
The Schema & Structured Data for WP & AMP plugin is a good option for adding Google rich snippets to your Google search results. There are over 35 schema types to choose from including local business, recipes, blog posts, and products, just to name a few. Rich snippets are a great way to enhance your organic search results by adding a bit more information to your content in Google. They help you to stand out by adding rating stars, product availability, pricing information, and photos amongst other things.
The plugin offers many settings in the WordPress dashboard. You can select which schema you’d like including global, archives, and WooCommerce. If you have Google reviews, you have the ability to add those to your snippets. This is a great way to boost product visibility, and gain new customers. Schema & Structured Data for WP & AMP offers over 80 integrations for reviews including Google Shopping, Airbnb, Amazon, Etsy, and more.
Key Features for Schema & Structured Data for WP & AMP:
35 schema types
Conditional display fields
Extensive knowledge base support
AMP compatibility
SEO migration
Google reviews integration
Unlimited custom post types
WooCommerce users can also add schemas for booking and memberships with the WooCommerce Compatibilty for Schema plugin upgrade. Some of the added benefits are WooCommerce membership addon support, Bookings, paywall support, YITH WooCommerce Advanced Reviews plugin support, and much more.
Schema & Structured Data for WP & AMP is for you if…
You want ultimate control over your rich snippets
Increased product visibility in search results
You want your rich snippets to stand out from the crowd
Schema & Structured Data for WP & AMP pricing: Free | $29 for WooCommerce Compatibility Upgrade (1 site) | $99 for Personal | Learn more about Schema & Structured Data for WP & AMP.
Final Thoughts On WooCommerce SEO Plugins
If you have a WooCommerce store, you need to pay close attention to SEO for your product pages, categories, and tags. Doing so increases the chances you’ll get higher rankings in SERPs. Ensuring that your WooCommerce products are properly optimized for SEO is a crucial step in increased traffic to your site, and can lead to higher conversions. Our list gives you several good options for WooCommerce SEO plugins, all of which are worthly of consideration.
For more, check out these advanced SEO techniques you can use as well.
Which plugin is your favorite for optimzing WooCommerce SEO? Let us know in the comments section below.
The post 6 Best WooCommerce SEO Plugins for 2023 appeared first on Elegant Themes Blog.