In your quest to gain users and increase leads, it’s important to use the right tools. Among the most effective techniques is email marketing. However, to maximize your success and build a robust list, it helps if you add an opt-in form to your site using a WordPress newsletter plugin.

In this post, we’ll introduce 14 of the best WordPress newsletter plugins you can use for email opt-ins. We’ve considered features, updates, support, and pricing.

Let’s jump right in!

What is a Newsletter Email Optin Plugin?

An email newsletter plugin is an essential tool for anyone running a website or blog on WordPress. It allows you to create a form on your website where visitors can leave their email address and name. When someone fills out the form and gives you their email, they’re subscribing to the content you want to share with them. This allows you to stay in touch with them through regular newsletters, for instance.

One of the biggest advantages of using an email newsletter plugin is the ability to manage a large email list and communicate with your subscribers effectively. You can track important metrics such as open rates and click-through rates to gain valuable insights into the effectiveness of your newsletters. This information can then be used to make data-driven decisions and improve your overall email marketing strategy. So, basically, newsletter email option plugins allow you to streamline the communication between you and your visitors!

15 Best WordPress Newsletter Optin Plugins

To make sure you are ready to start building your email lists, we’ve listed 15 WordPress newsletter plugins that might help you in the process.

1. Bloom

If you’re an Elegant Themes user, we highly recommend using our email opt-in plugin Bloom. This extension is included with your membership. It’s also a powerful list-building tool that lets you create a variety of opt-in forms. That includes popups, slide-ins, in-line forms, and content lockers.

With our plugin, you can also choose from over 100 beautifully designed pre-made templates:

You can easily edit and customize the content and colors to your liking. In addition to page-level targeting, Bloom also includes triggers and targeting rules.

Key Features:

Over 100 design templates
Six display types
Customized admin panel
19 email marketing integrations
User action triggers
Built-in analytics and A/B testing

Bloom is for you if…

… you’re an Elegant Themes member looking for a powerful WordPress newsletter plugin. It provides a simple, straightforward way of creating sign-up forms. Additionally, Bloom is also an excellent choice if you’re looking for advanced targeting options.

Price: Available with an Elegant Themes membership, starting at $89 per year

Get Bloom

2. Mailchimp

Mailchimp is one of the most known and reputable email marketing tools out there. This email plugin can help you grow your list and track the performance of your campaigns. It’s an all-in-one email marketing solution. However, it also offers an easy-to-use plugin. With it, you can create forms directly within your dashboard:

The Mailchimp plugin doesn’t have the most modern UI. However, it offers a handful of useful settings and configurations for customizing your opt-in forms.

Key Features:

Email builder
Forms and landing pages
Beautiful sign-up forms
Form builder integrations
Advanced eCommerce integration with WooCommerce (Premium)
Detailed reports (Premium)

Mailchimp is for you if…

… you’re looking for an all-in-one email marketing solution.

Price: Free, with premium plans starting at $12.25 per month

Get Mailchimp

3. Constant Contact

Next on our list is Constant Contact. It’s not just a WordPress tool for newsletters. This well-known software is more like the package for email marketing.

It works well with form builders like popular form builders such as WPForms. When paired with other opt-in and form builder plugins, Constant Contact can provide you with a complete solution for automating your campaigns, generating leads, and growing your subscriber list.

Key Features:

Email templates
List segmentation
Landing pages
Form builder and WooCommerce integrations
Content blocks
Email tracking
A/B testing
List building tools

Constant Contact is for you if…

… you’re looking for a complete email marketing solution and are also using a popular form builder or contact plugin such as WPForms.

Price: Starting at $9.99 per month

Get Constant Contact

4. OptinMonster

OptinMonster is one of the most known WordPress opt-in plugins. It’s a freemium tool that provides a broad range of options for promoting your emails and also for building your subscriber list.

It’s easy to use for builders of all experience levels and also includes a library of pre-built templates:

This enables you to create email forms on the fly seamlessly. In addition, you can use it to create lightbox popups, notification bars, and more.

Key Features:

Drag-and-drop form builder
Exit Intent Technology
Built-in pop-up analytics, as well as Google Analytics integration
A/B testing
Pre-built templates
Works with popular email services
Targeting and triggering rules

OptinMonster is for you if…

… you want an easy-to-use tool. Thanks to the visual drag-and-drop builder, you can create beautiful popups within minutes.

Price: Free, with premium plans starting at $9 per month

Get OptinMonster

5. Icegram

Icegram is a flexible, freemium WordPress plugin that makes it easy to promote your emails in a variety of ways. For instance, you can create popups and opt-in forms, as well as Calls To Action (CTAs) to grab your visitors’ attention and encourage them to subscribe.

It’s also incredibly easy to learn and comes with a user-friendly interface:

Plus, this plugin is highly customizable. You can edit the newsletter’s opt-in content, messaging, link, and also its placement. In addition, you can apply highly-targeted rules to control where and when your messages appear to visitors.

Key Features:

Simple form builder
Variety of opt-in forms
Design template library
No traffic limits
120+ campaign models
Security checks
Trigger and targeting rules
A/B testing
Integration with third-party email platforms

Icegram is for you if…

… you’re looking for a highly customizable and also easy-to-use WordPress newsletter plugin with a form builder and various targeting settings.

Price: Free, with premium plans starting at $129 per year

Get Icegram

6. MailPoet

Next, MailPoet is another popular and high-quality WordPress plugin. It enables you to build and manage your subscriber list and integrates seamlessly with WooCommerce. Therefore, it’s a solid option for eCommerce sites.

One of the best things about MailPoet is its ease of use. It includes a user-friendly setup wizard:

You can also manage your forms and subscribers directly within WordPress. In other words, you don’t have to navigate to a third-party platform as you would with many alternatives.

Key Features:

Automatic email notifications
Email templates
Signup forms
Quick and easy setup process

MailPoet is for you if…

… you’re looking for a scalable WordPress newsletter plugin. Pricing for premium options is based on the number of subscribers you have.

Price: Free, with premium pricing starting at $10

Get MailPoet

7. Thrive Leads

Thrive Leads is a premium tool designed to help you build your mailing list with ease. You can use this plugin to create lightbox popups, notification bars, welcome mats, and also slide-ins. In addition, thanks to the intuitive drag-and-drop builder, it’s easy to use even with little to no experience.

Key Features:

Form builder with a drag-and-drop editor
Pre-designed templates
A/B testing
Triggering and targeting options
Analytics reports

Thrive Leads is for you if…

… you’re looking for a versatile lead generation tool. It’s also the perfect WordPress newsletter plugin if you’re already using a Thrive theme.

Price: Included with Thrive Suite package, starting at $299 per year

Get Thrive Leads

8. MailOptin

MailOptin is a form builder plugin for WordPress. It can help you automate lead generation and increase newsletter subscribers.

You can also quickly and easily create opt-in campaigns. The plugin offers a variety of templates to make doing so simple and seamless:

You can also use MailOptin to create multiple opt-in types. For instance, you can use lightbox popups, in-post opt-ins, notification bars, and slide-ins.

Key Features:

Form and template builder
CTAs with targeted display messages
Various opt-in types
A/B testing
Page-level targeting
Scheduling and data viewing

MailOptin is for you if…

… you’re looking for a simple way to streamline your email automation and also your lead generation.

Price: Free, with premium plans starting at $89 per year

Get MailOptin

9. Sendinblue

Sendinblue is more of an email marketing service than a standalone WordPress newsletter plugin. However, it can be an effective tool for creating email forms and tracking the results.

Also, it’s easy to use and has a straightforward installation and setup process. In order to begin using it, you’ll first need to create a Sendinblue account.

Key Features:

Email forms
Drag-and-drop form designer
Email design templates
Contact lists with advanced segmentation
Real-time tracking

Sendinblue is for you if…

… you want an all-in-one email marketing service. It offers a plethora of options and benefits that can help you with email automation and also lead-generation campaigns.

Price: Free, with premium plans starting at $19 per month

Get Sendinblue

10. Ninja Popups

Ninja Popups is a premium WordPress newsletter plugin that can help you create stunning popups for your site. This widely-used and highly-rated tool is also incredibly versatile and feature-rich.

In addition to an extensive template library, it also includes a visual drag-and-drop builder that makes building your newsletter opt-in forms as easy as possible:

There are also plenty of ways to enhance the forms to help them stand out on your site. For instance, you can choose from over 74 animation effects.

Key Features:

Visual  builder
Theme library with over 60 designs
Built-in data and A/B testing
Email marketing integrations
Works with WooCommerce
Placement options

Ninja Popups is for you if…

… you’re looking for a premium yet affordable WordPress newsletter plugin and also want a variety of design options and pre-built themes.

Price: $24

Get Ninja Popups

11. PopUp Domination

PopUp Domination is a Software-as-a-Service (SaaS) tool that can help you drive conversions and increase subscribers. You can use it to create a wide variety of popups, including email opt-in forms.

This plugin has a template library that lets you easily select pre-made, high-converting popup designs. They also work across multiple website builders, including the Divi website builder, and integrate with all major email providers.

Key Features:

Unlimited popups
Email themes
Exit popups
A/B testing
Targeting and trigger options
Google Analytics event tracking
Live chat support

PopUp Domination is for you if…

… you’re looking for a robust and premium WordPress popup plugin. However, it is a bit pricier than some of the other options on this list.

Price: Plans start at $54 per year

Get PopUp Domination

12. Hustle

Hustle is a helpful WordPress newsletter plugin created by the WPMU DEV team. It enables you to effortlessly turn your site into a conversion tool to increase sales and build your mailing list.

Plus, this plugin also is beginner-friendly, well-organized, and easy to navigate. It lets you create form templates from scratch or choose from the template library:

With Hustle, you can also create different kinds of opt-ins. This includes slide-ins, embeds, popups, and more.

Key Features:

Opt-in form builder
Template library
Highly-targeted display settings
Smart triggers
Popular email service integrations
Spam blocker
Animation effects

Hustle is for you if…

… you want a freemium and also beginner-friendly WordPress email opt-in plugin. In addition, it’s a high-quality option if you’re on a budget.

Price: Free, with premium plans starting at $7.50 per month

Get Hustle

13. Newsletter

As its name suggests, Newsletter is one of the best WordPress newsletter plugins out there. In addition to helping you build and grow your subscription list, it can also make it easier to streamline your newsletters and track their performance.

Additionally, this freemium plugin also boasts a modern, user-friendly interface. It includes everything you need to manage the plugin from your WordPress dashboard:

It also gives you an accessible view of your WordPress newsletter activity and subscriptions.

Key Features:

Intuitive drag-and-drop visual composer
Unlimited subscribers and newsletters
Spam blocker
Advanced Targeting
Detailed, easy-to-use dashboard
Reports and analytics

Newsletter is for you if…

… you’re on a budget but also require a lot of control, insight, and customization for your email newsletter and opt-in campaigns.

Price: Free, with premium plans starting at $69

Get Newsletter

14. Mailster

Mailster is a premium WordPress newsletter plugin that is highly rated on CodeCanyon. It lets you quickly create and distribute email newsletters directly from your WordPress dashboard:

You can also keep close tabs on all opt-in and subscription activities. Furthermore, you can use the drag-and-drop builder to create campaigns within minutes.

Key Features:

Automatic email scheduling
Drag-and-drop builder
Real-time analytics
Single and double opt-ins
Built-in subscription widget

Mailster is for you if…

… you’re looking for a capable yet user-friendly tool that also includes a lot of bells and whistles.

Price: $89 for a regular license

Get MailsterProduct Name

15. SendPress Newsletters

SendPress Newsletters is a WordPress plugin that allows users to create and manage an unlimited amount of newsletters from their website. It doesn’t come with a ton of complex options. However, it is a viable and effective solution for text-based emails without a ton of frills.

Key Features for SendPress Newsletters:

Pre-designed templates and blocks for a professional look
Works with a popular email service provider (Pro feature)
Built-in subscribe forms and widgets
Automatic bounce for bad emails

With SendPress Newsletters, you can easily create professional-looking emails using a simple email builder with pre-designed templates. It is essentially a text editor, so you might want to look elsewhere if you’re looking for a more advanced solution.

SendPress Newsletters is for you if…

You have a WordPress website and want to send email campaigns
You want a simple tool to create high-quality emails
You want advanced segmentation and personalization options for your campaigns

SendPress Newsletters Pricing: Free| Premium Version starts at $39

Get SendPress

Which Newsletter Optin Plugins Will Help You Build Your Email Lists?

First, let’s recap all of the plugins we covered in this post. We ranked them in order of our favorites, with the top three newsletter plugins at the top of the list. Of course, you might also want to consider the price associated with each. The price has been added to the following table for easy comparison. 👇

PluginPriceFree Option



🥉Constant Contact$9.99❌Visit




7Thrive Leads$299/year❌Visit



10Ninja Popups$24❌Visit

11Popup Domination$54❌Visit




15SendPress Newsletters$39✔️Visit

If you’re looking for an effective way to increase newsletter signups, one powerful solution is to add an opt-in form to your website. However, figuring out which WordPress newsletter plugin to use can be difficult.

If you’re looking for a popular and free option, you may want to consider OptinMonster or Icegram. If you’re an Elegant Themes member, we also recommend looking into our Bloom extension. We hope our list of the best WordPress newsletter plugins has helped you find the right one for your needs.

Do you have any additional questions about WordPress newsletter plugins? Let us know in the comments below!

Featured image illustration via Bibit Unggul / Shutterstock

The post 15 Best WordPress Newsletter Email Optin Plugins in 2023 appeared first on Elegant Themes Blog.

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