As companies shift toward the online space, the importance of lead generation cannot be overstated. And given that WordPress is among the most commonly used CMS for businesses, it follows that there are a ton of choices for lead generation plugins.

In this post, we’ll provide an in-depth review of some of the best WordPress lead generation plugins that can help take your website to the next level.

What is a Lead Generation Plugin for WordPress?

A lead generation plugin for WordPress is a tool that helps users capture leads by gaining user information, such as name and email address, and turning them into potential customers.

So, with the help of a lead generation plugin, users can create highly targeted lead capture forms that can help them convert website visitors into leads. The plugin usually offers a range of forms, including pop-ups, slide-ins, or quizzes. Businesses can also use advanced targeting and segmentation features to reach a more specific audience.

In summary, a lead generation plugin for WordPress is a valuable tool for users that want to create leads and grow their business. It can help businesses create highly targeted lead capture forms that can help them convert website visitors into leads and increase their revenue.

8 Best Lead Generation Plugins for WordPress in 2023

With a vast array of lead generation plugins available for WordPress, it can be difficult to decide which is right for you. Here are some popular choices you’ll want to consider:

1. FunnelKit

FunnelKit is a tool designed for online marketers to create effective and high-converting sales funnels for their products or services. The tool offers a range of features, such as drag-and-drop page builders, customizable templates, split testing, and analytics to help users optimize their sales funnels for maximum leads.

With FunnelKit’s integration with Divi, users can create customized sales funnels using the Divi page builder and then optimize them for lead generation using FunnelKit’s features. Users can create landing pages and squeeze pages, for lead generation and then use FunnelKit’s split testing to improve their performance.

Key Features for FunnelKit:

Drag-and-drop page builder
Customizable templates
Split testing
Analytics and tracking

Moreover, FunnelKit’s analytics and tracking provide users with a valuable look into the effectiveness of their efforts. By tracking their progress and monitoring page performance over time, users can identify areas for improvement and make data-driven decisions to optimize their strategies.

Additionally, FunnelKit enables users to see how their pages are performing in real-time, giving them the ability to make quick changes to improve their conversion rates.

Best For:

FunnelKit is best for those looking to create effective sales funnels for their products or services. It’s also great for those who want to track their progress with their funnels and adjust for maximum conversions.

Pricing: Free, Pro version starts at $99.50/yr

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2. RafflePress

RafflePress is a powerful WordPress plugin designed to help website owners run successful giveaways and contests. It is an ideal tool for building excitement around your brand, connecting with your audience, and generating leads.

Moreover, RafflePress’s drag-and-drop giveaway builder makes it easy to create stunning giveaways and contests without any coding knowledge. Plus, users can choose from a variety of templates, customize their designs, and add entry options that align with their goals.

Key Features for RafflePress:

Mobile friendly
Contest fraud protection
Drag-and-drop contest builder
Social media integrations
Email marketing integrations
Advanced tracking

Also, RafflePress integrates with email platforms like Mailchimp, making it easy to grow your email list and convert your contest participants into subscribers. Plus, with advanced tracking, users can monitor their contest’s performance in real-time and optimize their strategies for maximum results.

Best For:

RafflePress is ideal for website owners looking to build their email lists, engage with their audience, and drive traffic to their sites. Its simple UI, social media integrations, and email marketing make it a top choice for anyone looking to run successful online contests.

However, if you are looking for a lead generation plugin with a focus on building sales funnels, FunnelKit may be a better fit.

Pricing: Free. The pro version starts at $79.00/yr

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3. AffiliateWP

AffliateWP is a fantastic lead generation plugin that is perfect for websites that want to leverage the power of affiliate marketing to increase sales and garner more leads.

This plugin allows users to easily create and manage affiliate programs on their WordPress website, making it easy for affiliates to promote and sell their products.

Key Features for AffiliateWP:

Robust tracking
Customization options
Automated affiliate registration
Email notifications
Payout logs

One of the best features of AffiliateWP is its tracking capabilities, which enable users to monitor and manage affiliate marketing campaigns. This feature ensures that users can easily track referrals and commission payments to their affiliates, helping their marketing efforts and generating more revenue.

In addition, AffiliateWP offers a nice range of customization options, allowing businesses to tailor their affiliate program to their specific needs. This feature makes it easy to create a personalized affiliate program that aligns with a business’s unique branding and messaging.

But wait, there’s more! AffiliateWP also provides users with a range of tools to help manage their affiliates, including automated affiliate registration, email notifications, and payout logs.

Best For:

AffiliateWP is best for businesses that want to harness the power of affiliate marketing to generate more leads and increase sales.

Pricing: $149.50/year

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4. Thrive Leads

Thrive Leads is another great option for a lead generation plugin for WordPress. It allows you to create and customize various types of opt-in forms to help grow your email list and increase conversions.

First, you have access to a wide range of form types, including pop-ups, sticky ribbons, in-content forms, slide-ins, and more. You can customize each form with a simple drag-and-drop editor, choosing from a range of templates and designs to create a form that matches your website’s branding.

Key Features for Thrive Leads:

Multiple form types
A/B testing
Advanced targeting options
Email marketing integration
Analytics reports

Thrive Leads’ conversion-focused form templates make it easy for users to create professional-looking forms that encourage visitors to subscribe to their email lists. The A/B testing feature allows users to test different form designs, and offers to determine which ones perform best.

Another cool feature is the advanced targeting options available, allowing users to show their forms to specific visitors based on factors like their location, behavior on the website, and more.

Best For:

Thrive Leads is best suited for website owners who are serious about growing their email list and improving their website’s conversion rates.

Pricing: $299/yr

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5. Quiz and Survey Master

Quiz And Survey Master is a highly-rated WordPress plugin designed to help users create engaging quizzes and surveys that can help create leads and engage their audience. Moreover, it’s incredibly easy to use and comes with a ton of question types that can easily be incorporated into any website.

Key Features for Quiz and Survey Master:

Customizable quiz and survey options
Conditional logic for quizzes and surveys
Integration with popular email marketing tools

To begin, Quiz and Survey Master enables users to create quizzes to gather valuable insights into their audience’s preferences. Furthermore, this plugin offers a wide range of question types, such as multiple-choice, open-ended, and true or false, making it easier for businesses to obtain relevant information.

In addition to its survey and quiz creation features, Quiz and Survey Master offers businesses the ability to customize the design of their quizzes and surveys to match their brand’s aesthetics. This is made possible through the use of pre-built themes or the drag-and-drop builder that comes with the plugin.

Best For:

Quiz and Survey Master is best suited for users that want to engage their audience and generate leads through quizzes and surveys. However, for users that want to focus more on pop-ups and opt-in forms, OptinMonster and Thrive Leads are great alternatives.

Pricing:  Free, with premium licenses starting at $129.00/yr.

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6. Tidio

Tidio is a great live chat plugin that can be an effective tool for generating leads and growing your WordPress business. In addition to a chatbot, Tidio also offers email marketing services to help users convert help chats into potential sales opportunities.

Key Features of Tidio:

Chatbox widget
Tools for email marketing
View a list of the pages that users have viewed

To further support branding efforts, the plugin offers a range of customization options for the chat windows. Additionally, it supports over 200 languages, allowing users to communicate with a global audience.

Plus, integrated email marketing allows users to follow up with users who have left the website, giving you an opportunity to further nurture leads and guide them toward conversion.

Best For:

Tidio is an excellent choice for users seeking leads through live chat and email marketing. Notably, it offers several customization options to match chat windows to your brand, and it supports over 200 languages out of the box, making it an ideal solution for reaching a global audience.

Pricing: Free. The pro version starts at $15.83/per year

Get Tidio

7. Bloom

Bloom is an intuitive WordPress email list-building plugin that enables users to create opt-in forms and pop-ups effortlessly to collect email addresses and expand their email lists for lead generation. The plugin provides numerous options for customization and is compatible with the most popular email marketing platforms.

Developed by Divi, it is a robust plugin that comes with a variety of features to help users create eye-catching email opt-in forms.

Key Features for Bloom by Elegant Themes:

A wide range of opt-in forms and pop-ups to choose from
The ability to customize the design and layout of opt-in forms and pop-ups
Integration with popular email marketing platforms

With Bloom, users can easily create opt-in forms, including pop-ups, fly-ins, and widgets, and customize them to match their brand. The plugin also allows for targeted display settings, enabling users to show opt-in forms to specific users based on their behavior on the website.

Also, it offers integrations with over 20 email marketing platforms, including Mailchimp, Aweber, and Constant Contact, making it easy to manage email lists and automate campaigns.

Best For:

Bloom is best for users looking to grow their email list and increase conversions with stunning visuals. Plus, It’s particularly useful for those who want to create highly customizable and targeted email opt-in forms.

Pricing:  Free with Elegant Themes, starting at $89.00 per year

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8. OptinMonster

OptinMonster is a robust WordPress plugin that provides the ability to create and manage email opt-in forms, pop-ups, and other campaigns to nurture lead generation.

The form builder makes it easy to create and customize your forms, and the targeting and the A/B testing and analytics tools help you to optimize your campaigns and improve your results.

Key Features for OptinMonster:

Drag-and-drop form builder
Powerful targeting and personalization options
Analytic tools to track performance

Firstly, the plugin’s drag-and-drop form builder, along with its analytical tools, makes it easy to use. Additionally, OptinMonster has robust targeting and personalization options that allow you to show different messages to users based on their behavior, location, and other factors.

Furthermore, this feature is particularly noteworthy, as it helps you to connect with your audience and make your marketing efforts more effective.

Best For:

OptinMonster is ideal for users that want to grow their email list and improve their conversion rates. Its powerful features and customization options make it a popular choice among marketers and website owners.

Pricing: $9/month

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9. WPForms

WPForms is an incredibly popular form-building plugin for WordPress that offers a wide range of features to its users. By using WPForms, you can create custom surveys without any difficulty and analyze them by utilizing automatically generated reports and graphs. Not only that, but you can also share these graphs on various social media platforms to gain traction.

Moreover, despite having a ton of features, the pricing of the plugin is quite reasonable.

Key Features for WPForms:

Customizable forms and surveys
Recover lost leads
Conditional logic
Users can upload files to forms

Another key feature of WPForms is its integration with various third-party tools such as PayPal, Stripe, and Mailchimp, allowing users to easily accept payments, collect donations, and manage their email lists.

Best For:

WPForms is best for users that want to create custom forms, surveys, and questionnaires on their WordPress websites.

Pricing: $49.50/yr

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10. Kliken WooCommerce

Kliken WooCommerce is a marketing plugin specifically designed to help eCommerce businesses increase their online visibility, attract more customers, and drive sales.

With its one-click installation and setup process, you can easily get started with Kliken’s lead-generation efforts. Additionally, the plugin integrates with popular advertising platforms such as Google, Facebook, and Instagram, enabling businesses to create and manage ads that effectively target potential customers.

Key Features for Kliken WooCommerce:

One-click setup
Integrations with Google, Facebook, and Instagram ads
Dynamic retargeting
Automated product feed optimization
Real-time performance reporting

Moreover, Kliken WooCommerce offers dynamic retargeting, which enables businesses to target visitors who have previously shown interest in their products. By doing so, businesses can convert website visitors into customers, which results in higher sales and revenue.

In addition, the automated product feed ensures that a business’s products are accurately represented in its advertising campaigns, saving time and eliminating errors. This feature is especially useful for businesses with large product catalogs.

Best For:

Kliken WooCommerce is ideal for eCommerce businesses looking to optimize their online marketing campaigns and generate more leads.

Pricing: Free. The pro version starts at $20.00/mo

Get Kliken WooCommerce

Final Comparison

PluginPriceFree Option

🥇FunnelKit$99.50 per year✔️Visit

🥈RafflePress$79.00 per year✔️Visit

🥉AffiliateWP$149.50 per year❌Visit

4Thrive Leads$299.00 per year❌Visit

5Quiz and Survey Master$129.00 per year✔️Visit

6Tidio$15.83 per year✔️Visit

7Bloom$89.00 per year❌Visit

8OptinMonster$9.00 per month❌Visit

9WPForms$49.50 per year❌Visit

10Kliken WooCommerce$20.00 per month✔️Visit

What is the Best Lead Generation Plugin For WordPress?

In conclusion, choosing the best lead generation plugin for WordPress is critical for any business looking to grow its customer base. With so many options available, it can be hard to choose the right plugin that suits your needs. However, by carefully considering your goals and requirements, you can find a plugin that fits your budget and maximizes your potential leads.

One of the most popular options is OptinMonster, which offers a wide range of features and customizations to increase your lead generation efforts.

Alternatively, Thrive Leads is another powerful option that offers A/B testing and extensive targeting options to optimize your lead generation campaigns. It also boasts an impressive array of designs to enhance your lead generation efforts.

Ultimately, the best lead generation plugin for WordPress depends on your specific needs and budget. By researching your options and testing different plugins, you can identify the right solution to drive your business growth and success.

Need more plugins? Check out our article featuring the best WordPress podcast plugins.

Featured Image via astel design/

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